Fujiya Co., Ltd. engages in the production and wholesale of confectionery, food, and ice cream products in Japan and China. The company offers cakes and pastries; canned and plastic bottled and chilled beverages; and chocolates, biscuits, candies/gummies, drinks and ice products, cookies, desserts, souvenirs, and valentine products. It also operates cake stores; and Family Town, an online shop that sells Peko-chan character merchandise, as well as manages restaurants; and Peko-chan licenses. The company was founded in 1910 and is based in Tokyo, Japan. Fujiya Co., Ltd. is a subsidiary of Yamazaki Baking Co., Ltd.