Phu Nhuan Jewelry Joint Stock Company manufactures, trades, imports, and exports gold, silver, jewelry, gemstones, fashion accessories, and souvenirs in Vietnam. The company is also involved in the provision of testing services for diamonds, gems, and precious metals; trading of watches; and consultancy and appraisal services for gold, silver, and gemstones. It sells its products under the PNJ Belief & Style, STYLE by PNJ, PNJ x HELLO KITTY, Mancode by PNJ, Disney | PNJ, CAO Fine Jewellery, PNJ Watch, PNJ Lab, and PNJ Art brands. The company sells its products through stores and online sales channels. The company was founded in 1988 and is headquartered in Ho Chi Minh City, Vietnam.